OnlineGURU Inc. Launches New Branding and Company Web Site
SAN DIEGO, Calif. June 4, 2008 -- OnlineGURU Inc. today introduces its new online look, new logo and new company tagline: The Path to Onlightenment.
The Web site is sharp-looking and easy to navigate, highlighting the company's leadership team, culture, history, new developments, charitable involvement and brands: DMV.ORG, United States.org and Classifieds.org.
OnlineGURU hired Web Designer/Developer Troy Shields to revamp the company Web site soon after it worked with branding expert Mentus on the design of a new logo. Both creative vendors are based in San Diego.
The tagline is the work of OnlineGURU's Content Department. It speaks to the startup's Guru culture-an innovative force that has grown organically-and its mission: To simplify the online community by delivering relevant information and resources combined with innovative products and services.
All three components of OnlineGURU's new branding efforts reflect the image of this leader in Web publishing. The logo is simple yet relevant and memorable, using the lower half of the letter "g" to graphically depict a path.
Because all three OnlineGURU brands serve the public as comprehensive guides, the path was a logical visual. It depicts the road to online enlightenment, or Onlightenment as the Gurus like to call it.
The flagship, DMV.ORG is The Unofficial Guide to the DMV in all 50 states. It provides simplified information on how to take care of DMV-related transactions through each state's motor vehicle department. In addition, the site offers information and services on all facets of the driving experience. The site sees more than 65 million users a year.
The company's second site, United States.org, is The Unofficial Guide to the United States. A portal for the American public and those seeking U.S. citizenship, United States.org highlights private and government sites, including the Top 10 Web sites for people who want to learn more about U.S. federal and state governments and the services they provide.
OnlineGURU's newest brand, Classifieds.org, is an aggregate site featuring nearly 20 million listings for merchandise and services. This well-stocked, online marketplace offers everything from big-ticket items such as luxury yachts and real estate to everyday items such as skincare products and cookware.